A 2006 rendering of the Freedom Tower. It is now known as 1 World Trade Center.
Condé Nast’s decision in 1996 to move its headquarters, chic magazines and black-clad editors to Times Square proved to be a transformative moment for a still rough-and-tumble district shunned by many New Yorkers.
Reuters, Ernst & Young, “Good Morning America” on ABC and millions of tourists soon followed the media company’s path, pushing aside the pornographic shops, prostitutes and hustlers who once dominated a neighborhood known as the crossroads of the world.
Fourteen years later, the Port Authority of New York and New Jersey is hoping that Condé Nast can work that kind of magic downtown. On Tuesday, the authority signed a tentative deal to move the Condé Nast headquarters to 1 World Trade Center, the 1,776-foot skyscraper now under construction at ground zero. That would make it the building’s largest private tenant so far and one with trend-setting cachet to boot.
With a deadline approaching, the Port Authority and the developer Larry A. Silverstein have so far been unable to resolve their longstanding differences for rebuilding ground zero, with the authority getting a chilly reception to its latest proposal.