New Tourism Campaign Puts Focus on Lower Manhattan

The campaign will spotlight downtown's recovery since September 11, 2001
The campaign will spotlight downtown’s recovery since September 11, 2001

Starting next month, a new large-scale tourism campaign will help drive more visitors to Lower Manhattan — spotlighting the area’s remarkable recovery in the nine years since the 9/11 attacks.

Set to begin June 1st, the global initiative will promote downtown neighborhoods, restaurants, shops, museums, and open spaces among local and international tourists in New York City. The campaign will include new tour itineraries, special offers at local hotels, multimedia advertisements, and discounts at shops, attractions, and the new “Downtown Culture Pass.”

Announced by Mayor Michael Bloomberg last week, the NYC & Company-designed campaign is launching in anticipation of a major tourism surge downtown — where the 10th anniversary of 9/11 already is drawing scores of visitors to the World Trade Center area.

“In less than four months time, the eyes of the world will be on Lower Manhattan, as we commemorate the 10th anniversary of 9/11 and open the Memorial,” said Bloomberg. “An important part of the story of 9/11 is how Lower Manhattan has come back in the past 10 years. Today Lower Manhattan is one of the most vibrant neighborhoods in New York City. Our new campaign will help ensure visitors from around the world know about that vibrancy and have an opportunity to take advantage of all that Lower Manhattan has to offer.”

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