Getting Inventive to Seduce Buyers
THESE are nerve-racking times for NYC Real Estate brokers. Although prices are higher this year than last, the average sales price for luxuryManhattan apartments slipped 17 percent, to $6.4 million, from the first quarter of the year to the second, according to Prudential Douglas Elliman. Though many brokers and developers insist they feel no serious qualms yet — they are counting on the weak dollar to keep attracting foreign buyers — some are unveiling new stratagems for luring higher-end clients and the brokers who know them.
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Incentives to buyers are not new to the NYC residential real estate market. With residential rental apartments we tend to see a cyclical cycle in the overall volume of rental transactions. The Summer months (April – September) tend to be very active with a large number of out of town renters coming to New York City many for the first time. Generally in the summertime Landlords have the leverage and rent prices go up. The Winter months (October – March) are notoriously slower and the volume of transactions is almost cut in half. It is during this time when Landlords offer incentives to Brokers and tenants alike.
Right now in the Financial District, The type of incentives being offered have not been seen since after 9/11 when many residents of Lower Manhattan were offered a 2 year grant by the Government as incentive not to abandon the area. Examples of Incentives downtown include 1 – 3 Months of FREE Rent, 1 Month Paid Broker Fee, Free I-Pod, etc…
In the Sales Market we have not seen a tremendous decrease in prices, Instead Developers have chosen to increase the incentives to Brokers raising commissions from 3% in some cases all the way to 6%. Incentives are also being given to potential buyers such as increased negotiating power, Developer picking up transfer tax, Free Vacation, etc…